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52: The Power of Habit by Charles Duhigg

Bookworm

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Target

i used to be a data analyst, and the types of things that andrew pole was and maybe is still doing for target. Exactly every ad that ends up in your mail box is specifically targeted to you and your neighbors got something very different. And i think that's becoming the norm, is make it feel random, but have it be targeted. I'm kind of freeked out, y do.

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