
 Sub Club by RevenueCat Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
 Jul 13, 2022 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15 
 Introduction 
 00:00 • 2min 
 Burner 
 02:08 • 2min 
 Yesatral - Is There a Soft Paywall? 
 04:06 • 2min 
 Is It a Hard Paywall or a Soft Paywall? 
 05:47 • 3min 
 How Do You Manage Your Phone Number Subscription? 
 08:26 • 2min 
 Is There a Difference Between Prepaid and Subscription? 
 10:33 • 4min 
 Is There Less Cognitive Load? 
 14:25 • 3min 
 What Are the Failures of the Prepads? 
 16:58 • 3min 
 Renewals Work in the Next 12 Months 
 20:13 • 4min 
 Onboarding 
 24:34 • 3min 
 How Much Time Was Expenditured on That? 
 27:49 • 3min 
 On Boarding - How Did You End Up Keeping 25 Steps? 
 30:22 • 5min 
 How to Pick the Right Experiments? 
 35:07 • 2min 
 How Do You Balance the Technical Complexity Component? 
 37:37 • 4min 
 Are You Hiring on Your Team? 
 41:49 • 3min 
