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3min chapter
Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
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What Are the Failures of the Prepads?
CNN's John Defterios and CNN.com editor-in-chief Jake Wallis talk about some of the unsuccessful experiments they've done with their company, including an annual subscription price test that didn't work. They also discuss how to get people to pay for a service by making it more simple in terms of what you can offer them on your site.
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