Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
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Yesatral - Is There a Soft Paywall?
Yesatral experiments, i wanted to dig into a one of the ones you talked about was a soft paywall. Can you tell us a bit about that experiment and what kind of results you saw? Definitely. So generally we've been shifting towards a subscription model, where people need to subscribe to use burner rather than just paying one off for number. And so the soft pay wall, we notice a really helped to increase subscription revenue. That's kind of roughly when i joined the team.
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