Sub Club by RevenueCat

In this lively discussion, Alper Taner, head of performance marketing at a stealth-mode app studio, shares his insights from over a decade in mobile growth. He emphasizes the importance of challenging conventional wisdom and presents the idea that low metrics may just be facts, not problems. Alper advocates for quality over quantity in testing creatives and warns against blindly mimicking competitors. He also discusses strategic budget control and the need for precise data interpretation to drive effective marketing decisions.

Greg Cohn, Founder and CEO of Ad Hoc Labs and creator of the Burner app, shares invaluable insights on app development. He emphasizes the importance of knowing when to pivot, noting that Burner succeeded by solving a real problem. Greg explains why most consumer apps shouldn't pursue VC funding, advocating for self-sustaining models. He discusses the significance of user retention over acquisition and how small tweaks like optional free trials can drive big results. He also highlights the need for continuous testing and data-driven decisions to foster growth.

Ravi Mehta, former Chief Product Officer at Tinder and advisor to startups, shares insights on maximizing value through tiered pricing and consumables. He discusses how Tinder’s multiple pricing tiers and microtransactions cater to different user willingness to pay. Ravi explains the importance of swift onboarding experiences and how even free users can enhance overall value. He also highlights the need for narrative-driven goals over metrics in product strategy, advocating for a holistic approach to pricing and user engagement.

Eric Crowley, a Partner at GP Bullhound, discusses the evolving landscape of consumer apps and the significant role of AI. He emphasizes that consumers will pay for genuine value, debunking the myth of subscription fatigue. Eric highlights the potential of 'category killer' apps, like 'Strava for Pets'. He also explores the operational strategies of successful app conglomerates and how AI can enhance product discovery and marketing, while arguing that well-designed apps will not be replaced but rather adapted by AI.

Michael Ribero, SVP of Global Consumer Revenue at Condé Nast, shares insights on subscription growth strategies across iconic brands like Vogue and The New Yorker. He discusses the dual nature of brand recognition as both a blessing and a curse. Ribero emphasizes the importance of personalized user experiences to enhance retention, and the value of constant A/B testing for rapid learning. He also highlights effective post-purchase upsells and the potential of bundling to increase purchase value while navigating the complexities of partnerships.

In this engaging discussion, Josh Peleg, Head of Business Development at BlueThrone, shares insights on app valuations and growth strategies. He reveals how subscription models may miss revenue opportunities and the importance of predictable cash flow for driving higher market value. Josh emphasizes authentic growth, warning against short-term tricks that can harm long-term success. He also discusses BlueThrone's shift towards fewer, high-potential app acquisitions, highlighting the significance of strong retention and effective marketing.

Mathias Gredal Nørvig, CEO of Cybo and visionary behind Subway Surfers, shares invaluable insights on sustainable app growth and monetization strategies. He discusses the power of viral marketing over hefty ad budgets, highlighting how a lean team can foster creativity and cultural relevance. Mathias advocates for user-friendly monetization tactics, like rewarded ads that expand audience reach while preserving player experience. He also champions season passes as transparent and fair alternatives to traditional subscriptions, offering lessons for apps seeking long-term user engagement.

Ora Levit, Vice President of Product Management at LinkedIn, oversees the platform's billion-dollar subscription services. She discusses the importance of a value-driven growth approach, emphasizing that true long-term growth comes from continuously enhancing user benefits. Ora explains how LinkedIn personalizes experiences based on user intent to prevent churn. She also shares insights into the culture of experimentation, revealing that running over a thousand tests annually helps teams learn and innovate continuously, while addressing the interesting phenomenon of user 'boomerang' behavior.

Eric Seufert, a quantitative marketer and author of Mobile Dev Memo, joins to discuss critical growth strategies for app businesses. He reveals how disorganized measurement cripples growth and emphasizes the need for a unified framework. Eric warns against unnecessary channel diversification, urging companies to maximize one channel before moving on. He also highlights that the success of ads often defies explanation, advocating for a focus on systems over individual outcomes. Rapid execution with informed adjustments is key to unlocking potential in mobile growth.

In this engaging discussion, Thomas Petit, an independent app growth consultant for subscription apps, shares his insights on signal engineering to optimize ad spend. He emphasizes that the real AI opportunity lies in smarter analysis rather than just faster production. Thomas highlights the importance of ensuring accurate event data for ad networks and maintaining a balance between exploiting winning ads and exploring new creative concepts. His tips on using AI for performance prediction offer a fresh perspective for app marketers looking to boost ROI.