Sub Club by RevenueCat cover image

Sub Club by RevenueCat

Latest episodes

undefined
15 snips
Aug 21, 2024 • 1h 7min

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant

Thomas Petit, an independent app consultant specializing in web to app strategies, shares his insights on the complexities of transitioning from web to app. He emphasizes that avoiding app store fees isn’t the main benefit of web2app. Instead, advantages include improved user journeys, better targeting through dual campaigns, and effective B2B billing solutions. Petit also discusses the importance of understanding user intent and leveraging various payment options, ensuring a tailored approach for different audiences.
undefined
Aug 7, 2024 • 26min

Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel

Steven Meyers, a marketing professional at Babbel, dives into innovative offline strategies for promoting a language learning app. He discusses the potential of traditional media like radio and TV to reach lucrative, non-digital audiences. Meyers emphasizes the importance of measuring offline marketing through diverse methods and creating user-centered metrics that focus on learner success. He also challenges the effectiveness of freemium models, suggesting a hard paywall to enhance user commitment and improve retention rates.
undefined
30 snips
Jul 24, 2024 • 1h 5min

Building an Effective Data Product Strategy — Taylor Wells, News Corp

Taylor Wells from News Corp discusses balancing data collection with business goals to avoid unnecessary complexity and costs. Establishing a well-structured data process early can prevent costly modifications later. Managing data collection in-house can simplify compliance, while off-the-shelf solutions can save time and resources. Simplified insights over complex dashboards are more effective for executives. Aligning data with business objectives is crucial for enhancing value and consumer interaction.
undefined
9 snips
Jul 10, 2024 • 49min

Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo

Francescu Santoni of Mojo shares how to reach $1M MRR by pivoting strategically, making paywalls prominent, and setting prices that provoke discussion. He emphasizes building features users love, focusing on team strengths, and creating viral loops to reduce ad spend. The podcast explores the founding story of Mojo, AI in mobile apps in France, and balancing product development with monetization challenges.
undefined
Jun 26, 2024 • 51min

From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit

Former corporate web developer turned full-time indie hacker, Sebastian Röhl, shares his journey of quitting and returning to build his own apps. Key topics include starting fresh with new ideas, investing more in products with 'pull' and channels, diversifying acquisition channels, advantages of building in public, and testing higher prices for apps.
undefined
Jun 17, 2024 • 58min

WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat

Guests from RevenueCat discuss WWDC 2024 highlights, including the deprecation of StoreKit 1, Apple's AI advancements, Vision Pro update, quality-of-life improvements, and new win-back offers for developers. They explore the impact on app development, user interfaces, App Store Connect updates, and challenges in monetization, highlighting opportunities and limitations in the evolving iOS landscape.
undefined
42 snips
May 29, 2024 • 51min

Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory

Asya Paloni, Co-founder of Welltory, discusses the challenges of creating engaging health apps for mass markets, highlighting the importance of triggers, user retention strategies, and innovation in app development. The podcast explores why copying Duolingo’s engagement strategy may not work for all apps and provides a framework for aligning actions with mission statements and user triggers for app success.
undefined
14 snips
May 20, 2024 • 52min

Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google

Sarah Karam, Director of Apps Partnerships at Google, shares insider tips for building profitable Android apps. She discusses optimizing revenue with Google Play Commerce, diversifying monetization with IAPs, adjusting strategies for diverse user base, focusing on problem-solving over features, and understanding secondary product-market fit for growth.
undefined
May 15, 2024 • 21min

Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft

Ramit Arora from Microsoft shares ASO tips: Use jobs-to-be-done for keywords, not just easy ones. Apple Search Ads uncover profitable keywords for revenue. Paywall experiments like defaulting to more expensive plans & emphasizing free trials work. Learn how Microsoft optimizes apps for app stores and paywalls.
undefined
May 1, 2024 • 31min

Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.Key Takeaways:📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached, offers significant advantages. The seamless experience from things such as pre-attached payment methods results in a conversion rate from trial to paid that is five times higher than on other direct channels.🚀 On the App Store, think like a startup (even if you’re not): Despite Microsoft’s strong brand, success in the App Store requires the agility and innovation of a startup. The platform's democratic nature allows new startups to challenge established companies. Continual innovation is essential and you need to be at the top of your game with ASO.🔗 Bundling apps can mean better retention: Combining multiple apps into a single subscription can boost user retention by meeting a variety of needs. Even if a use case is one-off, there will be other use cases met by other apps. This strategy generally involves developing a wide range of features rather than focusing deeply on a single application.🧠 Integrate AI thoughtfully: When integrating AI, it's important to consider if it genuinely enhances the tasks users perform and brings a desktop-level experience to mobile devices. This ensures the technology is both practical and user-focused, and not simply jumping on the bandwagon. ⚖️ As you scale, prioritization never becomes any less important: As the number of monthly active users grows, you need to think bigger and bigger in terms of impact. Focus on optimizations that affect large user groups. Simple improvements in app reliability, performance, and the purchase process can often impact the largest number of users.About Guest👨‍💻 Product Manager on the Microsoft 365 (Office) Mobile and Mac team.🚀 An expert in subscription management, growth, and monetization strategy, Ramit leads the apps like a start-up.👋 LinkedInEpisode Highlights[1:14] From desktop to mobile: Microsoft is famous for its desktop software, but it’s increasingly prioritizing its mobile apps to keep up with consumer trends.[3:09] Paying by phone: Users prefer to make purchases using their mobile device — trial-to-paid conversion rates are nearly 5x higher on mobile than other channels.[4:56] The start-up mindset: Think like a start-up to stay agile against the competition in the app stores.[6:21] Value they can’t refuse: To retain users over the long term, Microsoft bundles multiple products and features into a single cost-effective app.[8:22] Staying ahead of the curve: The key to becoming and staying a leading app? Neutralize the competition, differentiate, and incubate.[17:19] Lighting up the small screen: Apps like Photoroom and Microsoft Copilot are using AI to make tasks historically done on a desktop easy on a mobile device.[21:09] You can’t do it all: Prioritize the app optimizations and features that will have the biggest impact on your business.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode