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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom
Mar 10, 2025
Matt Rouif, Co-founder and CEO of Photoroom, dives into the stark revenue disparities between iOS and Android apps. He reveals that iOS users can generate up to 30 times more revenue per user, thanks to Apple's brand strength. However, Android excels in global reach, especially in emerging markets. Rouif discusses the unique challenges of cross-platform development, like device fragmentation on Android, and emphasizes the financial advantages of lower commission rates. He also highlights the importance of localization and tailored monetization strategies for each platform.
15:23
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Quick takeaways
- iOS significantly outperforms Android in revenue generation, especially for photography apps, due to higher user spending habits.
- Android's lower fees and customization options provide strategic advantages, making it essential for global reach and targeting business-oriented users.
Deep dives
Understanding Platform Differences
The discussion highlights the stark differences between iOS and Android platforms, particularly in terms of user demographics and market penetration. iOS is characterized by significant presence in the American market, whereas Android is dominant in various international markets. This necessitates different strategies depending on which user base an app is targeting; those focused on localization and global reach should consider Android. As demonstrated by the growth of PhotoRoom, aligning platform strategy with market demand can enhance user acquisition and retention.
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