Sub Club by RevenueCat How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo
17 snips
Mar 6, 2025 
Jackson Shuttleworth, Head of Retention at Duolingo, shares insights on user engagement and reactivation. He explains that acting quickly is crucial, as most users don't return after a week. His team personalizes win-back messages based on past behavior, optimizing timing for maximum impact. Shuttleworth also highlights the power of social connections, revealing that prompting friends to reconnect outperforms standard campaigns. These strategies help maintain daily habits, ensuring long-term user retention.
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Preventing Churn
- Prioritize habit-forming features to prevent churn, as users who leave become harder to win back.
- Send daily reminders for up to seven days, stopping when effectiveness drops significantly.
Reactivation Challenges
- Reactivating users who haven't used the app for over a week presents a bigger challenge.
- Daily use apps find that users not returning within three to four days are difficult to win back.
Progress Report Emails
- Send weekly progress report emails to churned users, highlighting their past activity and encouraging them to return.
- Experiment with different copy variants, focusing on positive framing and motivation, to see what resonates best with users.