Jackson Shuttleworth

In this discussion, Jackson Shuttleworth, Group Product Manager at Duolingo, reveals the secrets behind the game-changing Streaks feature that has propelled Duolingo to over 600 million users. He shares the evolution of Streaks and insights gained from 600 experiments, shedding light on user motivation and engagement. Jackson highlights the delicate balance between flexibility and user commitment, the psychological impact of Streaks, and strategies for effective product management. His wisdom on high-velocity teams and user retention tips are invaluable for aspiring product managers.

Jackson Shuttleworth, Head of Retention at Duolingo, shares insights on user engagement and reactivation. He explains that acting quickly is crucial, as most users don't return after a week. His team personalizes win-back messages based on past behavior, optimizing timing for maximum impact. Shuttleworth also highlights the power of social connections, revealing that prompting friends to reconnect outperforms standard campaigns. These strategies help maintain daily habits, ensuring long-term user retention.