Jackson Shuttleworth
Head of Retention at Duolingo, focused on keeping users engaged and driving daily habit formation through innovative features and thoughtful strategies. Expert in user reactivation and data-driven experiments.
Best podcasts with Jackson Shuttleworth
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981 snips
Dec 15, 2024 • 1h 29min
Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
In this discussion, Jackson Shuttleworth, Group Product Manager at Duolingo, reveals the secrets behind the game-changing Streaks feature that has propelled Duolingo to over 600 million users. He shares the evolution of Streaks and insights gained from 600 experiments, shedding light on user motivation and engagement. Jackson highlights the delicate balance between flexibility and user commitment, the psychological impact of Streaks, and strategies for effective product management. His wisdom on high-velocity teams and user retention tips are invaluable for aspiring product managers.
17 snips
Mar 6, 2025 • 16min
How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo
Jackson Shuttleworth, Head of Retention at Duolingo, shares insights on user engagement and reactivation. He explains that acting quickly is crucial, as most users don't return after a week. His team personalizes win-back messages based on past behavior, optimizing timing for maximum impact. Shuttleworth also highlights the power of social connections, revealing that prompting friends to reconnect outperforms standard campaigns. These strategies help maintain daily habits, ensuring long-term user retention.
