Sub Club by RevenueCat
How to Build More Successful Paywalls — Sylvain Gauchet
Mar 14, 2025
Sylvain Gauchet, Director of Revenue Strategy at Babbel, shares his expertise in mobile growth and revenue optimization. He discusses the art of crafting effective user experiences leading up to paywalls, emphasizing storytelling during onboarding to enhance conversions. Sylvain highlights using loss aversion techniques to reinforce premium value and advocates for multi-screen paywalls to improve engagement. His insights provide actionable strategies for app developers to balance user experience with monetization, ensuring better long-term success.
15:33
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Quick takeaways
- Crafting a captivating onboarding story is essential, as it primes users to appreciate the app's value before reaching the paywall.
- Implementing loss aversion techniques during onboarding enhances user engagement, making them feel ownership and fear of losing invested features at the paywall.
Deep dives
The Importance of User Onboarding Before Paywalls
Success in converting app users hinges significantly on how effectively the onboarding process prepares them for the paywall. By narrating a compelling story throughout the onboarding phase, users can better contextualize the value of the app's offerings when they finally encounter the paywall. For instance, apps like Rise Sleep and 2-2 illustrate this concept well by utilizing engaging hooks and narratives to captivate users early on. Establishing a strong emotional connection and informative experience leading to the paywall can greatly impact conversion rates by ensuring users recognize the app's value before making a purchasing decision.
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