Sub Club by RevenueCat
How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps
Mar 7, 2025
Brandon Gador, Growth Lead at onX Maps and expert in monetization strategies for apps, shares valuable insights on maximizing subscription success. He discusses the importance of educating users about premium features to enhance perceived value. Timing is crucial for upsells; targeting users based on their behavior can lead to higher conversion rates. Additionally, Gador emphasizes maintaining a seamless user experience by integrating upgrade prompts naturally within the app, avoiding disruptive pop-ups. Listen in for actionable tips on improving monetization!
16:12
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Quick takeaways
- Educating users about the exclusive benefits of paid tiers is essential to enhancing conversion rates in subscription models.
- Targeting upsells at the right moment during the user journey can significantly improve the likelihood of converting free users to paid subscribers.
Deep dives
The Role of Product in Monetization
Understanding that a product must solve a real problem is crucial for effective monetization. Without ensuring that users perceive value in the product, attempts to monetize can falter regardless of strategy or upsell tactics. Before engaging with monetization strategies like free trials or freemium models, it's essential for businesses to focus on achieving product-market fit. This core principle sets the stage for future monetization efforts to be successful, as users are more likely to convert if they find the product genuinely valuable.
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