Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
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How Do You Balance the Technical Complexity Component?
Rihanna: How do you balance the technical complexity of a new product with maximizing revenue and getting as many users on it? Riha: I think sizing the opportunity is really helpful. We're doing tons of surveying to make sure, like, what are people not only interested in, but what are they willing to pay for? And so i use two pricing models to do that,. The goor grain er model and the van westendorp model. So these are two different survey models that basically ask questions about pricing.
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