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3min chapter
Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
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Onboarding
iReporter: Another experiment was removing the screen that lets users choose their full number. iReporter: I'm curious about this specific experiment and then why you considered it a failed experiment. The idea is, if the screen doesn't add lots of value to the user, let's test removing it so that we can get less drop off on that part of the onboarding. But in the end, this didn't actually ou perform. And so the the primary p i her was free trial start.
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