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5min chapter
Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
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On Boarding - How Did You End Up Keeping 25 Steps?
When we launched, it was like three questions, sign up, bang or done. We then launched you into some brain training grant games. Andthe we added this malgt literally added 25 steps to the on boarding funnel as an experiment. It turned out it didn't effect trial start rihte. It didn't affect m day one iretention. It didn’t affect a bunch of numbers. But yes, it drove down a lot of, like, number of users getting to the end.
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