Marketing Week

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Mar 19, 2023

53:58

Creator website

Episode guests

Peter Field

Les Binet

Highlights

AI Chapters

Episode notes

Why Building a Brand Online is More Difficult Than Imagined

02:31

Brand Advertising is not a communications medium

00:27

Brand Building and Outreach for Small Startups

03:37

Brand Building: System One vs System Two

00:54

Introduction

3min

The Key to Powerful Advertising

4min

The Rally Cry of Performance Marketing

4min

How Has Performance Marketing Changed Over the Years?

4min

Brand Building in Digital Media

3min

Using Digital Channels for Brand Building

5min

Building Brands Online Is Harder Than You Think

4min

How to Build a Brand on Digital Media

4min

Is It Easier to Make Bad Choices Using a Spreadsheet?

2min

10.

Is There Anything You've Learned Through Your Work in B2B?

6min

11.

B2B - Is There a Sweet Spot in B2C?

3min

12.

The Role of Creativity and Emotion on Brand Building in B2B

3min

13.

The Problem With Emotions vs Rational

4min

14.

The Long and the Short of B2B

2min

15.

The Long and the Short

3min

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.

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Marketing Week

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Episode guests

Why Building a Brand Online is More Difficult Than Imagined

Brand Advertising is not a communications medium

Brand Building and Outreach for Small Startups

Brand Building: System One vs System Two

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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Discoverhighlights

Get the Snipd
podcast app

AI-powered
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highlights

Save any
moment

Share
& Export

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highlights