The Marketing Week Podcast This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
16 snips
Mar 19, 2023 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
The Key to Powerful Advertising
03:16 • 4min
The Rally Cry of Performance Marketing
07:38 • 4min
How Has Performance Marketing Changed Over the Years?
11:11 • 4min
Brand Building in Digital Media
15:21 • 3min
Using Digital Channels for Brand Building
18:01 • 5min
Building Brands Online Is Harder Than You Think
22:53 • 4min
How to Build a Brand on Digital Media
26:59 • 4min
Is It Easier to Make Bad Choices Using a Spreadsheet?
30:57 • 2min
Is There Anything You've Learned Through Your Work in B2B?
33:01 • 6min
B2B - Is There a Sweet Spot in B2C?
38:34 • 3min
The Role of Creativity and Emotion on Brand Building in B2B
41:11 • 3min
The Problem With Emotions vs Rational
43:51 • 4min
The Long and the Short of B2B
47:59 • 2min
The Long and the Short
50:25 • 3min