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Les Binet

Marketing Effectiveness Consultant, formerly at Adam and Eve DDB. Provides insights on marketing strategies for small and medium-sized businesses.

Top 5 podcasts with Les Binet

Ranked by the Snipd community
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90 snips
Jan 8, 2025 • 1h 9min

How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

Les Binet, a marketing effectiveness guru and author, joins forces with Sarah Carter, co-author and data analysis expert, to tackle the pressing issues for marketers in 2025. They assert that consistency in advertising is key to success, discussing how the age of purpose may be fading. The duo highlights the disconnect between marketers and their audience, emphasizing emotional connections over trends. They delve into the power of Out of Home advertising, advocating for creativity while maintaining brand integrity.
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27 snips
Mar 25, 2025 • 44min

Marketing effectiveness tips for small and medium brands

Les Binet, a marketing effectiveness consultant renowned for his insights, joins Greg Shumchenia from Intuit Mailchimp, who specializes in brand strategy for small businesses. They tackle the unique marketing challenges smaller brands face, emphasizing effective branding on a budget. Key strategies include leveraging storytelling in email marketing, understanding the 'double jeopardy' concept, and balancing advertising spend for growth. They also highlight the power of emotional branding and the vital role of product quality in capturing market share.
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21 snips
May 28, 2024 • 58min

Les Binet and Sarah Carter on what's next in effectiveness

Marketing experts Les Binet and Sarah Carter discuss the evolving landscape of marketing effectiveness, emphasizing the balance between creativity and effectiveness in agencies. They explore premium branding strategies, revolutionizing ad testing methods with AI, and the importance of TV spots and brand building. The podcast delves into the evolution of pre-testing goals to predict real-world outcomes and the need for emotional elements in testing strategies.
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16 snips
Mar 19, 2023 • 54min

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next.
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15 snips
Jan 10, 2024 • 1h 25min

Les & Sarah’s big review of the year

Sarah Carter and Les Binet join the host to review the highs and lows of 2023. They discuss emotional ads, the impact of humor and purpose in advertising, diversity representation, and the strategy behind John Lewis' Christmas ads. They also touch on the power of humor in diffusing sensitive topics, AI in advertising, wear out of ads, and the importance of creative and media in advertising.