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Uncensored CMO
Les & Sarah’s big review of the year
Jan 10, 2024
Sarah Carter and Les Binet join the host to review the highs and lows of 2023. They discuss emotional ads, the impact of humor and purpose in advertising, diversity representation, and the strategy behind John Lewis' Christmas ads. They also touch on the power of humor in diffusing sensitive topics, AI in advertising, wear out of ads, and the importance of creative and media in advertising.
01:25:15
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Quick takeaways
- Consistency and continuity in advertising campaigns are key to achieving long-term success.
- Nostalgia in advertising can be a powerful tool for connecting with audiences.
Deep dives
Consistency and continuity drive success for brands
Consistency and continuity in advertising campaigns are key to achieving long-term success. Great campaigns focus on maintaining a consistent strategy and using distinctive assets that resonate with audiences. Examples of successful campaigns include Audi's Kevin the Carrot and Felix the Cat, which have shown consistent results and brand growth over the years. By leveraging familiar characters and narratives, brands can connect emotionally with consumers and build brand loyalty.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode