Les & Sarah’s big review of the year

15 snips

Jan 10, 2024

Sarah Carter and Les Binet join the host to review the highs and lows of 2023. They discuss emotional ads, the impact of humor and purpose in advertising, diversity representation, and the strategy behind John Lewis' Christmas ads. They also touch on the power of humor in diffusing sensitive topics, AI in advertising, wear out of ads, and the importance of creative and media in advertising.

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The Resonance of Savals Estate Agents Ad

01:58 • 13min

Exploring Emotions, Feelings, and Associations

14:39 • 15min

Reflecting Diversity in Advertising

29:32 • 19min

Analyzing John Lewis Christmas ad campaign and emotional impact of old advertisements

The Power of Humor in Advertising

55:33 • 17min

Discussion on AI, Ads Wear Out, and ESOV Calculation

01:12:47 • 2min

Share of Voice and Market Share

01:14:22 • 4min

The Importance of Creative and Media in Advertising

01:18:39 • 3min

The Implicit Sustainability and Predicted Trends

01:21:18 • 4min