15min chapter

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Les & Sarah’s big review of the year

Uncensored CMO

CHAPTER

Exploring Emotions, Feelings, and Associations

The speakers delve into the complexities of emotions, feelings, and associations in presentations, highlighting the impact of humor, storytelling, and tone. They discuss the categorization of product messaging based on hemispheric characteristics, drawing examples from sitcoms and children's films. Additionally, they explore the representation of emotions in different countries and the role of humor in advertising.

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