Les & Sarah’s big review of the year
Uncensored CMO
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Exploring Emotions, Feelings, and Associations
The speakers delve into the complexities of emotions, feelings, and associations in presentations, highlighting the impact of humor, storytelling, and tone. They discuss the categorization of product messaging based on hemispheric characteristics, drawing examples from sitcoms and children's films. Additionally, they explore the representation of emotions in different countries and the role of humor in advertising.
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