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3min chapter
Les & Sarah’s big review of the year
Uncensored CMO
The Importance of Creative and Media in Advertising
This chapter discusses the significance of creative and media in advertising, highlighting the need for wide audience reach and the role of brand size. It also mentions a successful ad campaign by Great Western Railways that effectively conveys a message about taking the train instead of a car.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode