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17min chapter
Les & Sarah’s big review of the year
Uncensored CMO
The Power of Humor in Advertising
This chapter discusses the power of humor in diffusing sensitive topics and pushing boundaries in advertising. It shares an example of a successful humorous approach in a particular category, as well as the importance of emotional advertising in heavily regulated industries. The chapter also highlights the impact of being different and the diminishing effectiveness of copied advertising campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode