Uncensored CMO cover image

Les & Sarah’s big review of the year

Uncensored CMO

00:00

Share of Voice and Market Share

Examining the effectiveness of share of voice in predicting market share and the impact of tactical media and audited vs unordered share of voice. Also discussing the findings of the ARF Copy Validation Project on pre-testing ads and the importance of variables and methodology in building models.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app