Peter Field
Independent researcher and author focusing on marketing effectiveness. Known for his work on the balance between short-term and long-term marketing strategies and his advocacy for TV advertising.
Top 3 podcasts with Peter Field
Ranked by the Snipd community
94 snips
Sep 6, 2023 • 56min
The extraordinary cost of being dull - Peter Field and Adam Morgan
Marketing legends Peter Field and Adam Morgan discuss the impact of dull advertising on brands. They explore the cost of dull marketing to businesses, brands, and your career. They also touch on the role of danger and a mastersclass in making the dullest ad ever.
16 snips
Mar 19, 2023 • 54min
This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
In the latest episode of Marketing Week’s podcast series, effectiveness experts Les Binet and Peter Field reflect on the impact of their book The Long and Short of It as it celebrates its 10th anniversary, its legacy and what’s next. Hosted on Acast. See acast.com/privacy for more information.
Oct 29, 2024 • 45min
The Truth About Marketing Effectiveness with Peter Field
Peter Field, an esteemed independent researcher known for his expertise in marketing effectiveness, joins the conversation. He discusses the pitfalls of narrow targeting, asserting that inefficient marketing often fails to reach potential customers. Field highlights TV advertising's enduring power and its necessity for brand trust, even amid the digital age. He underscores the importance of balancing short-term and long-term strategies and explains how broad targeting can actually yield better results. Additionally, he provides insights on maintaining brand power during inflation.
