This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It
The Marketing Week Podcast
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The Role of Creativity and Emotion on Brand Building in B2B
There is a role for creativity and emotion on brand building in B2B. The difference we saw between B2B and B2C is a lot less than the variation you see within B2C. I'm hoping this is the start of a much bigger and broader trend that the B2B world will wake up to the missed opportunity that's been there all along.
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