3min chapter

Marketing Week cover image

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Marketing Week

CHAPTER

The Long and the Short

Mark Ritzens had a couple of mentions today, and he's obviously being a big supporter of your work over the years. Here's his question for you both: You'll always be known for long and short, but is that not a frustration as well as an achievement? And you could easily become famous for ESOV or Les and his work on Sheriff's search or Pete's broader work on effectiveness. Are you happy with the long and short bit on your professional tombstone? I'd be very proud if it was on my tombstone, because he touches on so many issues. Until next time on this much, I learned. Goodbye.

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