6min chapter

Marketing Week cover image

This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

Marketing Week

CHAPTER

Is There Anything You've Learned Through Your Work in B2B?

Marketing expert says startups need to go a bit active activation heavy at first. But as you grow and get bigger, you need to start doing more brand building. The most efficient number of exposures is one so don't post on social media too often. And there are lots of people who just don't believe that I've seen a better marketing strategy than ours.

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