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This Much I've Learned: Les Binet and Peter Field on 10 years of the Long and Short of It

The Marketing Week Podcast

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Is It Easier to Make Bad Choices Using a Spreadsheet?

It's just easier to make that case via a spreadsheet often, which does lead to bad choices. There is some great work at yours and others mentioned that does show the benefit of this. But it does require somewhat or a little bit more of a leap of faith.

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