B2B - Is There a Sweet Spot in B2C?

The data from you guys on B2B recommends a 4654 split in activation brand. What do they recommend B2B companies spend in the future? It's of course a very good question, and a difficult one to answer. I certainly see a lot of companies leaning into brand building in B2B that wouldn't have before. And what we will learn from them is that perhaps we may be able to refine our sweet spot of roughly 45, 55.