The Long and the Short of B2B

Many B2B marketers, and I appreciate them generalizing massively here, do focus only on CTA. It is interesting when you read the criticisms in the B2B world of a LinkedIn publication that Les and I produced three years ago. Those kind of criticisms are remarkably aligned to the kind of criticisms we saw 10 years ago. And again, it's metrics. You know, they're being evaluated on, you know, number of leads and number of meetings or number of,. you know, what's this one? Yeah.