Smart People Podcast Jeremy Utley and Perry Klebahn - The secret to generating great ideas
18 snips
Oct 11, 2022 
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Innovation is a Skill to Develop
- Innovation requires a consistent creative practice, not just occasional events like workshops or hackathons.
- True innovators develop and nurture their ideation skills over time, like mastery in any other discipline.
Quantity of Ideas Drives Innovation
- Generating a large quantity of ideas vastly improves chances of breakthrough innovation.
- Research shows about 2000 ideas are generated to achieve one commercial success.
Separate Idea Generation and Evaluation
- Separate idea generation from idea evaluation to avoid premature judgment.
- Generate many ideas first, then apply selection criteria objectively afterward.