The Challenge With Care Is a Double Edged Sword

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If you care about something, procrastination is almost your brain's way of allowing yourself to work on something in the background. Care is enormously catalytic in its ability to deliver breakthroughs. The challenge with care is if you care too much, you almost get perfectionistic. If you don't have enough care, then go empathize with the people that you're designing for and keep a bug list of things that bother you in your life.

Jeremy Utley and Perry Klebahn are the authors of, Ideaflow: The Only Business Metric That Matters, which is available on October 25th.

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Perry is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2.

Learn more at ideaflow.design.