Is Innovation Really Valuable?

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A lot of leaders I see aren't particularly great at innovating, but they're great at becoming leaders. And so that's where I get confused in some corporate environments is do you believe that they are actually valuing innovation or do you see that the majority just kind of doing the things you need to get promoted? We all as consumers want many of the companies not to be very innovative. The efficiency side, the productivity side, takes over because it's got balance sheets. It's got dashboards. It's had these huge companies that have built, you know, the ability to measure all that.

Jeremy Utley and Perry Klebahn are the authors of, Ideaflow: The Only Business Metric That Matters, which is available on October 25th.

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Perry is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2.

Learn more at ideaflow.design.