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Jeremy Utley and Perry Klebahn - The secret to generating great ideas

Smart People Podcast

I Love Your Idea Generation

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I tend to ideate. I keep them in my phone. So I know Steve Jobs or Jeff Bezos, but I love ideas. But I very quickly prove why they won't work, and then that demotivates me. When you're trying stuff, it brings life and diversity to the whole system. And there what you need is a healthy dose of scrappy experimentation to kind of get things going again.

Jeremy Utley and Perry Klebahn are the authors of, Ideaflow: The Only Business Metric That Matters, which is available on October 25th.

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Perry is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2.

Learn more at ideaflow.design.

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