The Espresso Hour Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
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Apr 6, 2023 
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Building an Effective Email Course
- Create an educational email course on a separate landing page with a clear offer.
- This approach achieves higher opt-in rates than generic newsletter subscriptions or discounts.
Common Email Capture Mistakes
- Most people try to capture emails on their company website with a generic newsletter signup or a discount.
- These methods are less effective than a dedicated landing page with a clear educational offer.
From Email Course to Newsletter
- Use an educational email course as an entry point to your email list, then transition subscribers to an evergreen newsletter.
- This nurtures the relationship and keeps your audience engaged between product launches.