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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13

The Espresso Hour

CHAPTER

How to Join a Course for Success

We sent three emails on Friday. So it's one email per day until Friday where Friday we hit them three times early morning, middle of day and end of day. And the whole framework with that is to make them tangibly see people who have joined. It just makes it more tangible of like, okay, I'm not joining this like internet thing that I don't know if there's anyone in there. It's like, no, they're real people. That all coming in one day, back to back to back is why there are a lot of people who wait till the very last minute before we shut enrollment. Then they join like last second and then they're off and running

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