Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
How to Build a Large Email List
We ran a sweepstakes this time to take our list and identify all of the people that are interested in joining. We sent two emails that said, Hey, for the upcoming ship 30 cohort, we're going to give away three spots for free. And then everyone who joins gets $50 off if you click this link. What that did was tell us of our entire list, who is actively thinking about joining ship 30. That gives us a lot of interesting data where our Friday kind of hard pitch emails don't send to everyone. The emails are going to resonate more and these people have actively told you they're interested.
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