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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
How to Build Trust in Your Email Campaign
D Dicky: How do you start collecting emails without signing yourself up for a weekly newsletter? He says people default to, I'll just tell them to join my newsletter. Point people do an educational email course instead. And what that allows is it you get to begin the email collection process and you can kind of post pwn the I don't need to start my newsletter yet. D Dicky: You have a really effective front end that has a really high opt in rate. But then the second piece, which is the retention and it's the nurturing and it'm the you're keeping your list warm over time is that evergreen newsletter.
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