Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
How to Create a Price Anchoring Email
The price anchoring email educates the person on why you're charging what you're charging and it specifically does it in a way that makes it appear as a value. The third email that we send is, you know, ship 30 should cost $10,000, but we're only charging and then insert price. So that way when you tell them, and this is what it costs, by the time they hear that number, they're like, wow, that's really cheap relative to all of the value that you're giving me. And again, not something you need to worry about at this stage, we're still not at that stage. But in the long run, those are
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