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Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
The Importance of Emotional Feedback
The first half of the email is, we know that you're struggling with these things. And just you're listing them out. It's a full breakdown of every single thing they're going to get almost by day. So then after the price anchor, what we send is this is education, but education in a very rational logical way. You're educating them on the challenges and the benefits. Then at the end it's like full FOMO, like you are going to miss out.
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