Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13
The Espresso Hour
How to Drive Signups With Email Marketing
The majority of sales come in that last week or two before the cohort. Don't be afraid to take everyone who you've been feeding free value to and go, I am now going to hard pitch you for 10 straight days. The reframe has helped us a lot is we don't want people just sitting idle on the list. It's like, we're either actively educating you and showing you how much we know about this topic,. Or we're pitching you. And we either want you to buy or we want you to unsubscribe because it's either you're fully bought in and you're game for the adventure and you want to learn.
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