The Marketing Millennials 26 - Dan Kimball (SVP of Marketing at Yelp): Marketing Goal Planning and Strategy
Jan 6, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
What Most Markers Are Doing Wrong
02:35 • 2min
How to Understand Your Audience Better
04:16 • 2min
Why Should Marketers Do the Boring Stuff Right?
06:17 • 2min
How to Hit Your Revenue Goals
08:29 • 2min
How to Set OKRs for Your Marketing Team
10:31 • 3min
How to Plan Marketing for Two Different Types of Audiences
13:12 • 4min
The Crossover Between B2C and B2B Marketing
17:06 • 4min
How to Plan for 2021 as a Marketer
21:09 • 4min
How to Keep Traffic Growth Going When Google Has a Competitive Product
24:45 • 2min
How Yelp Leans Into Social Proof
27:12 • 3min
The Importance of Curation in Consumer Marketing
30:37 • 2min
How to Use Your Consumers' Words in Your Marketing
32:30 • 2min
How to Stay Human in Marketing
34:30 • 6min
How to Double-Side Your Marketplaces
40:22 • 2min