Yelp has a huge amount of content. How much do you lean into in your marketing? I feel like there's so much that you can use, and how much are you allowed to use? "Right now, we're marketing to humans, and that's what people want," he says.
We sit down with Dan Kimball, the Senior Vice president of Marketing at Yelp. He also did marketing at Eventbrite, Capital One, and a number of startups.