How Yelp Leans Into Social Proof

Yelp has been in the reviews business and ratings business almost since day one. It's content that Yelp has always had and we've got more of it than anyone. We just accentuate it more. Google's working really hard to catch up. But if you look at their review content and the average length of their review is about 10 words, ours is two paragraphs.