26 - Dan Kimball (SVP of Marketing at Yelp): Marketing Goal Planning and Strategy
The Marketing Millennials
00:00
How to Keep Traffic Growth Going When Google Has a Competitive Product
Yelp has a unique advantage in that we have an app that many hundreds of millions of people have downloaded over the years. We're not as dependent on search behavior directing traffic to Yelp for things, he says. "To get more users using more things, we do need to keep traffic flowing"
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