How to Plan Marketing for Two Different Types of Audiences

Yelp is a two-sided marketplaces. How do you plan marketing for like two different types of audience, one, the user of the product and one, like, the actual people who are marketing their business on the product? I would say most often we're looking at the two sides separately because we have different goals for success,. Different metrics, even different product and engineering teams that are focused on the two different audiences.