How to Stay Human in Marketing

A lot of marketing is talking to customers and then using their words. A lot of marketers have become more unempathetic about like people because we're so data driven that way you forget that there's a human on the other side of the phone or you're actually wasting people's times. We had to adjust our normal playbook of acquiring customers at an allowable CAC to LTV ratio, which is all about the numbers,. To be mindful of what's actually happening in the world today. And as marketers, we got to be ready to shift. We need to play the long game"