

211 - You Need to Unlearn These Outdated Marketing Principles ASAP | Demand Gen Live S2 x57
Nov 10, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
Introduction
00:00 • 2min
How to Use Data to Optimize Content and Creative
01:56 • 4min
What Are Meaningless Things to Test?
06:12 • 2min
Optimizing for Web Site Traffic
08:16 • 6min
Is There a Better Way to Get Your Sales Team on Board?
14:11 • 2min
Do We Need Attribution?
16:36 • 5min
Paid Influencer Marketing in 2022?
21:35 • 2min
How to Build a Relationship With Your Audience
23:36 • 2min
Do You Think Going Viral for a Sas Company Should Be Something You Aspire To?
25:24 • 2min
The Consistent Output Drives More Opportunities to Go Viral
27:24 • 2min
How Do You Maximize Video Content?
29:31 • 2min
Is It Worth 30 Thousand Dollars?
31:14 • 3min
Are You Trying to Sell High Production Video to B to B Companies?
34:43 • 2min
How Dark Social Works, You're Not Narci or Am?
36:35 • 2min
How Do You Measure Direct Attribution?
38:25 • 4min
What's the Lag Between Linkton Ads and the Capias?
42:32 • 2min
How Long Does It Take to Convert a Lead?
44:37 • 3min
Using Multiple Languages on a Company's Linkton Page?
47:12 • 3min
Can You Post in Both Languages on a Company Page?
50:05 • 2min
Is There a Difference Between English and German?
52:05 • 3min
Is Everyone Too Busy?
54:58 • 5min
Do You Decide to Create Type of Content and Distribute It?
59:55 • 4min
Unlearn All the Oldest Marketing Things, Right?
01:03:37 • 2min
How Can I Best Leverage Customer Success Stories and Videos?
01:05:14 • 2min
What Are the Key Points in a Case Study?
01:07:12 • 3min
What Is Business Development?
01:10:26 • 3min
Why Isn't Lead Generation Working?
01:13:09 • 3min
What's in It for Me?
01:16:00 • 2min
What Are the Best Practices?
01:17:57 • 3min