How Do You Measure Direct Attribution?

i've been told that they need attribution in order to make decisions, but it's literally just a made up story. The most clear comp to having direct attribution would just be asking people on the form, how'd you hear about us? And then using that as a secondary it doesn't replace visible attributionit is a separate way of looking at it of what created the demand. At refine laps forty six % of our qualified pipe line comes from linked in. They self report that i heard, i heard about your company unlinked in and now i'm in your pipe line.