211 - You Need to Unlearn These Outdated Marketing Principles ASAP | Demand Gen Live S2 x57
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What Is Business Development?
i think part of it is that we need to think differently about what business development is. We're going out hunting our prospects and getting meetings and doing all the stuff that's like old school a so i think it comes through being thoughtful, through personalization, through helping people. I'm not sliding into your d m asking for a meeting. Everyone that's listening to this podcast afterwards, can imagine how you would feel differently about me and my company if we did more spamming.
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