211 - You Need to Unlearn These Outdated Marketing Principles ASAP | Demand Gen Live S2 x57
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What Are the Key Points in a Case Study?
Nelson: You need to analyze your messaging and then define, like, what are the key points that are in the message? And then you need to map that back to what a concept called reasons to believe. Rit so, like it's different in medical and pharmaceutical than other things,. But for us, like randomize clinical trials number one, like some tipe of observational study, would be number two, like one single customer's case study would be number three, like a testimonial, would be uberfour.
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