How to Use Data to Optimize Content and Creative

i see people over analyzing quantitative data, under analyzing qualitative data. The second piece is that they spend so much time analyzing stuff that it prevents them from moving forward and actually producing. And i say testing, but it's literally just build a lot of stuff, run it, what the data and the qualitative tell you what to do, and then just keep going. I feel like people need such a scientific, perfect answer about what to do next,. mark ing just isn't like that. It's really the art that drives marketing.